FRANKFURT, Germany, March 17, 2021 /PRNewswire/ — Spearad, a pioneer in addressable TV advertising, introduced “Selective Programmatic” for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content…

SAN FRANCISCO, March 15, 2021 /PRNewswire/ — ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH (‘NetRange’), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to…

SANTA MONICA, CALIF. (PRWEB) MARCH 11, 2021 GumGum, a global technology and media company specializing in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments. As one of the largest advertising platforms…

NEW YORK, Feb. 24, 2021 /PRNewswire/ — ENGINE, a global, full-service media and marketing services company, today announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning…

SINGAPORE – February 24, 2021 –  SpotX, the leading global video advertising and monetisation platform, has released analysis that show interactive video ads on mobile OTT increase a consumer’s post-ad action versus standard video ads shown on streaming platforms in Southeast Asia. In…

IRVINE, Calif. and NEW YORK, Feb. 19, 2021 /PRNewswire/ — VIZIO Ads, the award winning TV company’s direct-to-device advertising business, today unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when…